What is AI search optimisation?
AI search optimisation, also called generative engine optimisation (GEO) or answer engine optimisation (AEO), is the process of making your business easy for AI assistants to find, understand and recommend. When someone asks ChatGPT "who's a good electrician in Joondalup?" or Google shows an AI Overview at the top of the results, the businesses that get mentioned are the ones with clear, trustworthy and well-structured information online.
How it's different from traditional SEO
Traditional SEO aims to rank your pages in a list of blue links. AI search often gives one summarised answer and only a few recommendations, so it matters even more that your business is the one it names. The good news: the foundations overlap. A fast website, helpful content, accurate business details and strong reviews help with both, and AI SEO builds on top of that.
What we do
- Audit: test real customer questions in ChatGPT, Gemini, Perplexity and Google AI Overviews and record who gets recommended.
- Fix the gaps: rewrite service pages and FAQs so they answer questions directly, with facts AI can quote.
- Structure: add LocalBusiness, Service, FAQ and Review schema so machines can read your details reliably.
- Strengthen trust signals: align your Google Business Profile, directories and reviews.
- Track: re-test monthly and report on your AI visibility.
Want the background first? Read our article on Google AI Overviews and what they mean for your marketing.
